How do we promote our music? How do we take advanatge of technology and internet to make our music a profitable industry in Jamaica. There needs to be a balance between the content and the model which helps us to realise maximum profits. Not enough attention is payed to this area and we are still for the most part using traditional means to promote and sell music. Chris Anderson author of the book ” The Long Tail” and ” Free” provides us with interesting insights to consider in how we view business models in the entertainment industry.
I absolutely love the work of Dj Spooky . I think he has crossed the borders and set new standards by being a Dj, a producer, an artist, a writer and a lecturer. I can’t remember how i encountered him but the work is an indication of the potential out there and the range of work that can be done. He is one of my biggest influences interms of ideas about “form and substance”. The idea of the intellectual in music in this way is extremly exciting.
check out D Spooky at http://www.djspooky.com/index.php
Posted by djafifa 
Posted by djafifa 